South Korean Actors Kim Woo Bin And Kim Yoo Jung Chosen As New Ambassadors For Samsonite RED
South Korean actor Kim Woo Bin and actress Kim Yoo Jung are the new global ambassadors for fashion brand Samsonite RED for 2016.
The two celebrities have been chosen as brand ambassadors for Samsonite RED's global advertising campaign for its Spring/Summer 2016 collection. Kim Woo Bin and Kim Yoo Jung are expected to participate in a series of activities to promote the brand this year, Luxury Insider noted Thursday.
The two "Korean personalities will be fronting Samsonite RED's global advertising campaign for the Spring Summer 2016 collection, and participating in a line-up of marketing activities for the brand in 2016." Read a statement in the Luxury Insider, Asia's leading online luxury magazine.
Additionally, both personalities will star in Samsonite RED's digital and print media globally this year beginning February.
Affectionately referred to as the "shoulder gangster" for his toned broad shoulders, Kim Woo Bin has appeared in many television dramas and movies. According to Market Interactive.com, he has gained massive popularity over the years for portraying a masculine charm and appeal to his characters. Reports say the model-turned-actor is emerging as a top mainstream actor and Hallyu wave influencer across Asia.
On the other hand, Kim Yoo Jung is a young actress who has gained respect from her seniors for her impeccable acting chops. The baby-faced beauty began her career as a child actress and had since received a lot of support and warmth from the public.
"[Kim Woo Bin] will play an important role in publicizing Samsonite Red internationally while [Kim Yoo Jung] boasts a wide fan base across all ages and genders. Hence, I am certain that our collaboration with these two stars will propel Samsonite RED to greater heights this year," said Kim Heejeong, marketing director of Samsonite Korea.
Heejeong also said that both celebrities have great acting abilities and personalities that will highly be needed for the campaign.
The new TV commercial for Samsonite RED was shot in Gwangzhou, and will be broadcasted in South Korea later this month.
In the meantime, Kim Woo Bin is set to appear in the upcoming KBS2 drama series titled "Mindlessly but Fondly."