BTS Retains Top Spot In Brand Reputation Chart For Kpop Boy Bands; Beats EXO, SEVENTEEN

BTS' popularity continues to rise with the seven-member group reigning over other Kpop boy bands in a brand reputation chart. Meanwhile, EXO and SEVENTEEN both registered a decrease in brand reputation scores.

BTS is one of South Korea's famous boy bands with the group's various songs and albums ranking on several domestic and international charts. Recently, the Kpop band topped the brand reputation chart with a score of 12,047,903 for the period of Feb. 10 until March 11, according to data from the Korea Business Research Institute, as cited by Soompi. The Kpop group's score even posted an increase of 28.73 percent, as compared to the brand reputation list for February.

Unlike BTS, EXO posted a decline in brand reputation scores of 15.47 percent with the band's new March level of 4,799,919 points. Similar to EXO, SEVENTEEN also registered an 18.21 percent drop in points with a new brand reputation score of 3,715,501.

Despite the dip in numbers, EXO and SEVENTEEN retained their second and third spots, respectively, on the said chart. Since the beginning of 2017, the two Kpop bands, as well as BTS, occupied the top three places on the brand reputation list. Meanwhile, other Kpop boy bands who made it to the March list included BTOB, Block B, Big Bang, Shinee, Sechskies, INFINITE, VIXX and more.

In other news, one of BTS' music videos joined the list of Kpop clips that reached the 100 million view mark on YouTube. The boy band's music clip for the 2014 hit track "Boy in Luv" recently surpassed the said level. In an announcement released by the band's agency, as obtained by Yonhap News, Big Hit Entertainment revealed that the said music video reached the impressive YouTube milestone on March 14, Tuesday.

The said clip marked the fourth BTS music video that achieved the 100 million view level. "Blood Sweat & Tears" reached the same milestone, including "Fire" and "Dope."