Galaxy Note 7 Sales in South Korea To Restart By Samsung Electronics From Sept. 28
The selling of new Galaxy Note 7 smartphones to consumers will resume in South Korea on September 28.
According to Samsung Electronics Co Ltd, the schedule for restarting the sales will vary on the circumstances of each individual markets which includes the United States. The company also expects to restart new sales coming from Australia in the first week of October.
Samsung Electronics is one of the most prominent manufacturers of smartphones and mobile phones in the world. It was established in Suwon, South Korea in the year 1969 and currently, it also explores the consumer electronics industry by producing computers and tablets which established a good brand name to the customers.
However, earlier this month, Samsung Electronics faced a big obstacle when one of their produced units called Galaxy Note 7 appeared to have a problem with its batteries. Samsung immediately halted the sales of Galaxy Note 7 due to the faulty batteries which brought the phones on fire. After the incident, many people are scared and alarmed from using the Galaxy Note 7. It also affects the Samsung smartphone sales all over the world.
In order to control and maintain the name and credibility of the brand, Samsung Electronics said that they will temporarily stop the sales in the affected markets to replace all the faulty devices and replace it with safe batteries.
On September 2, the firm announced that the sales of the smartphone will recall in 10 countries including United States and South Korea. Samsung Electronics plans to make a software update in order to prevent the smartphones from overheating. The company also announced in a South Korean newspaper advertisement that the update of the software is on Sept. 20 with a note saying "It is a measure to put consumer safety first but we apologize for causing inconvenience."
According to some analysts, the big issue caused a lot of damage to the credibility of Samsung Electronics Company.
"The U.S. is Samsung's biggest smartphone market so the company must fix any problems there as a top priority. ... Samsung cannot afford to lose an inch of competitive ground to Apple in its home U.S. market," Neil Mawston of Strategy Analytics said to Wall Street Journal.