Park Hae Jin Signs $9.2 Million Worth of Ad Deals

Korean drama sensation Park Hae-jin, who is known for his tvN romantic-thriller series "Cheese in the Trap" has closed advertisement deals amounting to 11 billion won ($9.2 million) with over 15 of the biggest advertisers in the industry as reported by Korea Herald Monday. 

The actor, who first appeared in Korean drama East of Eden in 2009 currently enjoys widespread popularity in Korea and China and has generated a big fan base from his current hit drama series, "Cheese in the Trap." 

According to Park's spokesperson, the actor's recent total income from his advertising activities which amounts to a whooping 11 billion won came from various big brands he used to work with as well from new advertisers who were convinced by his enticing on-screen charm. Park has reportedly signed advertisement deals with various big brands including Beanpole and 7 Eleven. His contract on his previous endorsements have been renewed as well. Among these brands are Mind Bridge, Kohler Novita and Lotte Duty Free.

7-Eleven, the popular international chain of convenience stores has launched a various range of products such as kimbap and lunch sets featuring Park as the character "Yoo Jung," the male lead in the hit TV drama series. According to Park's talent agency WM Company, 7-Eleven will expand these array of products all over Asia including China, Japan, Thailand and Taiwan. 

The hit romantic-thriller series "Cheese in the Trap," has a recorded viewership rating of 6.6 percent for its fifth episode based on an AGB Nielsen Media Research survey, and apparently is on top of the charts. The series is loosely based on the eponymous Naver webtoon.

The series has also reached the hearts of Chinese viewers as it is currently on top of the Weibo drama chart prior its official release in China which shows a big demand among Chinese audiences.