Jin BTS Dominates Milan Fashion Week 2025 as Gucci Global Ambassador Breaks Internet
BTS member Jin's stunning appearance at Gucci's "The Tiger" premiere creates worldwide viral moment, topping Google Trends globally
Jin of BTS proved his unmatched influence in the fashion world when he attended Gucci's Spring/Summer 2026 showcase at Milan Fashion Week on September 23, 2025. The K-pop superstar's appearance generated massive global attention, trending worldwide within hours and leaving entertainment outlets speechless.
The Viral Milan Moment
Jin attended Gucci's "The Tiger" premiere at Palazzo Mezzanotte in Milan, wearing a classic white button-down shirt paired with tailored black trousers and a pendant necklace. His styling became the evening's hot topic, with fans dissecting every detail of his unbuttoned shirt and viral moments.
Jin and Gucci emerged as the #1 related topic on Google Trends Worldwide amid Milan Fashion Week, demonstrating his remarkable digital influence before the event even concluded.
MTV and Global Media React
MTV US posted a photo of Jin with the caption: "We were crying while working because of how beautiful Jin looked at Milan Fashion Week." Similarly, MTV UK shared an image of Jin with a caption praising his stunning presence at the Gucci show, accompanied by flaming emojis symbolizing his red-hot influence.
International fashion publications including Vogue Magazine, Variety, and Vogue France covered Jin's attendance, with videos and photos of his arrival spreading rapidly across social media.
Hollywood Premiere with A-List Cast
"The Tiger" is a 30-minute short film co-directed by Academy Award winner Spike Jonze and filmmaker Halina Reijn, starring Demi Moore as Mother Barbara Gucci, with Edward Norton, Elliot Page, and Keke Palmer. The premiere was attended by celebrities including Gwyneth Paltrow, Anna Wintour, Serena Williams, and Alia Bhatt.
Jin's lighthearted exchange with American rapper Nettspend, who jokingly told him they were "best friends for today," became one of the most entertaining interactions from the night.
Third Major Gucci Appearance
Jin was appointed as Gucci's global brand ambassador on August 7, 2024, making this his third major appearance for the brand. He first represented the fashion house in September 2024 at the Spring/Summer 2025 show, followed by the Fall/Winter 2025/2026 showcase in February 2025.
Each time, his looks sparked sold-out demand for the items he wore, boosting Gucci's global media value.
Commercial Impact Beyond Fashion
Following his departure to Milan, the $3,500 Gucci jacket and $3,100 trousers he wore instantly sold out in the US, with Gucci's official website even experiencing a surge in traffic, temporarily causing server issues.
Beyond Gucci, Jin is the ambassador for Fred Jewelry, Alo Yoga, Laneige skincare, Ottogi Jin Ramen, and Lucido-L by Mandom Corporation. His recent endorsement for Lucido-L caused Mandom's stock to reach a 52-week high, rising more than 78% over the year.
Fashion Week Highlights
Within 24 hours of his appearance, Kim Seokjin generated over one million posts on X (formerly Twitter) related to the Gucci SS26 fashion show. Hashtags like "GUCCI ROYALTY JIN" trended worldwide.
The internet particularly focused on moments when Jin appeared in the same frame as Bollywood actress Alia Bhatt, another Gucci ambassador, creating what fans called "the ultimate crossover moment".
Global K-Pop Fashion Influence
Jin completed his mandatory military service in June 2024 and was appointed as Gucci's global ambassador just three months later. This Milan appearance reinforces his position as a solo fashion icon beyond his BTS group activities.
The event marked Demna's debut collection for Gucci, titled "La Famiglia," presented through the innovative short film format rather than a traditional runway show.
Jin's Milan Fashion Week appearance demonstrates how K-pop artists continue reshaping global luxury fashion, with his influence extending from digital trends to measurable commercial impact across multiple industries.
