ATEEZ Outsold Olivia Rodrigo and Drake in the Same Week. The Album Is Still on the Chart.
ATEEZ's "GOLDEN HOUR : Part.5" ranked No. 19 on the Billboard 200 dated July 18, marking its second consecutive week on the chart after debuting at No. 1 the week prior. The EP's opening week - 228,000 equivalent album units, with 223,000 coming from pure album sales - outsold the next 30 bestselling albums on Billboard's Top Album Sales chart combined, including that week's releases from Olivia Rodrigo and Drake.
Both figures were career-highs for ATEEZ. The mini album's No. 1 debut was the group's third Billboard 200 chart-topper, following "THE WORLD EP.FIN : WILL" in 2023 and "GOLDEN HOUR : Part.2" in 2024, and its ninth consecutive top-10 entry on the chart - the most of any group this decade, surpassing a three-way tie the act had shared with Stray Kids and TOMORROW X TOGETHER. Physical sales, spread across 30 CD variants and five vinyl editions carrying photocards, posters and signed copies, drove most of the total; streaming equivalent units accounted for roughly 5,000 of the 228,000, translating to about 4.96 million on-demand streams.
The title track "BAD" carried the sales momentum into live performance. ATEEZ headlined BST Hyde Park in London on June 28, becoming just the third K-pop act to top that festival's bill, and the group appeared on "The Kelly Clarkson Show" July 1 before playing Rock in Roma on July 8. The music video for "BAD" features actress Chase Infiniti, a longtime ATEEZ fan who has previously named the group's deep cuts - "Guerrilla" and "Bouncy" among them - in interviews about her own listening habits.
Globally, "GOLDEN HOUR : Part.5" cleared 1 million copies within days of its June 26 release, per Hanteo data, and the album's July 18 chart position keeps it inside Billboard's top 20 heading into ATEEZ's next European dates: the Istanbul Festival on Aug. 14. The group's next scheduled Billboard-relevant release window hasn't been announced, but nine consecutive top-10 albums since 2022 puts ATEEZ on a run no other group matched this decade - and "GOLDEN HOUR : Part.5" staying in the top 20 into its second week extends that streak rather than closing it out.
The album's staying power also complicates a familiar criticism of K-pop chart success - that massive first-week numbers, built on collectible CD and vinyl variants, tend to collapse once the pre-order rush passes. A second straight week in the top 20 doesn't erase that variant-driven first week, but it does mean the audience buying "GOLDEN HOUR : Part.5" kept buying it after the initial release-week spike, rather than the album dropping off the chart entirely the way many single-week chart-toppers do.
