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J Koo show at the 2015 Seoul Fashion Week | By: Anadolu Agency | Getty Images

Sep 17, 2015 PM EDT - Czarelli Tuason

Global Luxury Firms Cash In On South Korean Pop Culture As Seoul Becomes Asia's New Fashion Hub

Luxury firms are now cashing in on the K-pop culture as Seoul becomes the new fashion hotspot in Asia.

Editor's Pick

Sandara Park Started Her Own Label. The Album Drops in Three Days.

Sandara Park - rePRISM (@daraxxi)

Jun 17, 2026 PM EDT - Hannah

Seventeen's Joshua Will Address UNESCO in Paris Next Week. He'll Be Representing More Than the Group.

Seventeen's Joshua

Jun 16, 2026 PM EDT - Hannah

No Coachella, No Problem: How RIIZE Built the Western Market From the Outside In

Canva Image

Jun 15, 2026 PM EDT - Hannah

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Most Read

1

STAYC 2:LOVE — The Single Album That Knows Exactly What It Is

2

Seventeen's Joshua Will Address UNESCO in Paris Next Week. He'll Be Representing More Than the Group.

3

i-dle's "Crow" Hit 5.8 Million YouTube Views. It Didn't Chart on Melon.

4

Sandara Park Started Her Own Label. The Album Drops in Three Days.

5

The FIFA World Cup Anthem Was Performed in Korean. The Singer Was From an Animated Film.

6

ATEEZ to Headline BST Hyde Park 2026 Ahead of New Album Release

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K-WAVE - Dec 31, 1969 PM EST - Hannah

The FIFA World Cup Anthem Was Performed in Korean. The Singer Was From an Animated Film.

REVIEWS - Dec 31, 1969 PM EST - Hannah

STAYC 2:LOVE — The Single Album That Knows Exactly What It Is

INSIGHTS - Dec 31, 1969 PM EST - Hannah

No Coachella, No Problem: How RIIZE Built the Western Market From the Outside In

K-WAVE - Dec 31, 1969 PM EST - Hannah

i-dle's "Crow" Hit 5.8 Million YouTube Views. It Didn't Chart on Melon.

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