LG Electronics Reveals Their OLED TV Expansion Strategy At The IFA 2015
During the consumer technology show - Internationale Funkausstellung (IFA) 2015 - in Berlin, South Korean tech giant LG Electronics have displayed their first-in-the-world High Dynamic Range (HDR) 4K Organic Light-Emitting Diode (OLED) TV. They have also revealed plans to incorporate the HDR technology in more of their OLED TV series as part of their product expansion strategy.
"HDR is best realized on OLED because OLED delivers perfect black," said LG's home entertainment division CEO Brian Kwon.
According to LG, this initiative is directed towards pushing OLED TV sales five times more than they did in the early half of the year. Research firm Display Search has predicted that 400,000 units will be sold in 2015, rising to 7 million units by 2019.
Digital News Asia reported yesterday that OLED is one of the latest technologies used in televisions, lighting up the screen through small individual pixels - a far cry compared to the traditional overall display backlight. The former brings about a better contrast in colors, making black appear darker.
The use of the individual pixels also gives way to a lighter and slimmer television design. LG Electronics' OLED TV featured at IFA features its slimmest 4.88mm screen thickness.
Digital Trends published an article on Friday noting that the father of OLED, Dr. Ching Tang, has spoken during the event.
"Without backlight and other auxiliary layers, the OLED display is fundamentally less complicated compared to LCD, and in time less costly to manufacture. He adds, "I have no doubt, given its advanced features and superior performance - foldable, wearable, flexible, and transparent - OLED is the display technology for the next generation."
However, most companies have not yet adapted the OLED technology, as it is more costly to produce. Fortunately, Kwon notes in the IFA 2015 that the lower rates for panel yield and the growing consumer demand will cause prices of OLED TV to decrease in the coming years.
"We could reduce the price gap from the current 50 percent to 20 to 30 percent next year," Kwon says comparing OLED to LCD TVs.
As part of the company's expansion strategy, LG has also separately announced an HDR-enabled television content in collaboration with Amazon Video.
