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BTS Ties Up With Korean Home Appliance Brand, Coway

by Tyler Khoo / Mar 29, 2021 05:06 AM EDT

BTS is going above and beyond the norms with their latest tie-up and advertisement campaign with Korean appliance and home product brand, Coway

The BTS artists Jungkook, V, Jimin, Suga, Jin, RM and J-Hope are looking dapper in their newest campaigns with the appliance brand. They recently starred in the campaign featuring the brand's water purifier. 

In the ad, the BTS singers are amazed by what Coway's products can do. They also showcased how the products work. 

Coway is a Korean brand that helps people live better and happier lives since the late 1980s. They offer award-winning appliances and home products, such as air purifiers, toilet products, water purifiers, and so much more. 

Since its founding, Coway has become the worldwide leader in research, innovation, and engineering, gaining thousands of intellectual property rights for their products. 

The brand believes that each entity must be examined, tested, researched, and continuously retested. It will provide the opportunity to improve their products. They believe in the highest levels of health, comfort, and customer satisfaction with their products that help transform spaces into healthy living sanctuaries.

Their latest ad with Coway featuring the Icon Water Purifier, a product that features quick and easy filter change, a smart artificial intelligence system for convenience, compact design for more space, less noise for quieter kitchens, and more, is well-loved by their fans worldwide, the ARMY. 

However, they have other campaigns for the American brand, such as for the Coway product, the SleepCare Mattress, and more.

This joins the line-up of their endorsements that include Samsung, Philippines-based telecom group Smart Communications, Inc., Hyundai Motors, and so much more. 

In other news, BTS is also expected to release their upcoming Japanese album titled "BTS, The Best." Set to be launched on June 16th, the album will be the group's third Japanese compilation album, with a total of 23 songs on two CDs, including Japanese versions of their greatest hits from 2017 onwards. 

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