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BTS Are Nature Adventurers In Their Latest FILA Korea Campaign

by Genesis Tan / Mar 25, 2021 06:05 AM EDT
'Life Goes On'

BTS' newest advertising campaign with FILA is themed in nature. The K-Pop boy band on Wednesday unveiled their newest campaign with FILA Korea, with each of the members flaunting various collections from the sportswear brand. 

Titled "PROJECT 7: Back To Nature," the FILA Korea campaign emphasized their natural and casual looks, with graphics and artworks that conveyed eco-friendly themes. 

FILA is an Italy-based sportswear brand that designs footwear and apparel, founded by Ettore and Giansevero Fila in 1911 in the European country's Bella, Piedmont. The store sells footwear, apparel, products for men and women, accessories, and so much more. 

The official campaign video for FILA Korea featured the BTS members surrounded by trees, lush greenery, flowing water, and what nature has to offer. They are wearing simple clothing, caps, hoodies, and more as they bask in nature's beauty, perfect for the spring season. They are accompanied by slow, soothing music.

RM is wearing the FILA ensemble, with the cap, hooded jacket, pants, shoes, and more. Jin is wearing a simple yet classic shirt and jeans with a bag. 

Suga is wearing an oversized shirt from the brand, pants, and shoes. Jimin stuns with a shirt with prints, jeans, and shoes, among others. 

V flaunts his hoodie, white pants, socks, and shoes. Jungkook is looking nice with a jacket, pants, and shoes. J-Hope is wearing the FILA shirt, pants, cap and footwear.

In other news, BTS is only one week away from tying a major Hot 100 record among other Korean singers. According to Forbes, the K-Pop boy band is seeing "Dynamite" gaining ground in the charts as fans continue to support the track. The song has now been 30 weeks in Hot 100, tying with other musicians from their country. That singer is Psy, who is holding the reputation in the charts for his track, "Gangnam Style." 

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