EXO Kai Teams Up With Gucci, Graces The Cover Of Esquire Korea

EXO's Kai has been chosen to be the cover of Esquire Korea's March 2021 issue. Esquire is a magazine for men's style, featuring entertainment, style, sports, food, politics, and more. 

Not only is Kai the cover for the magazine, but he is also in collaboration with luxury fashion house Gucci with their "KAI X Gucci Capsule Collection." The official Instagram of Esquire Korea has shared the photos of Kai in the magazine. 

It features the singer wearing a hooded jacket designed with Gucci's emblem with teddy bear prints. 

EXO Kai has been promoting Gucci for two years now as their global brand ambassador. It is also the first time Gucci has tapped a Korean celebrity to launch the partnership. 

The Gucci collection features various clothing and apparel, including jackets, t-shirts, bags, long-sleeved button-ups, and so much more. It features the signature brown patterns of Gucci with teddy bear graphics that showcase the character and preference of Kai. 

Kai is known to his fans as "Nini Bear," originating particularly from Chinese fans who noticed how he looks like a teddy bear, especially with the photomontages of teddy bears, cartoon bears, and even bears in real-life. The singer is also often given teddy bear-themed presents. 

"It is very meaningful that I was able to create and name a collaboration with Gucci," shared EXO Kai about the collaboration with Gucci and his feature in Esquire Korea. He also shared how Gucci once gave him a coffee truck in one of his solo debuts.

Gucci is a luxury fashion brand that sells apparel and accessories for both men and women. 

"The Kai Capsule Collection is a collection that embodies my favorite animal, a bear. Gucci is a luxury brand and it doesn't give off the feeling that it's something you wear typically in your everyday life. But with the cute bear, it seems much more casual," Kai also said.