Xiaomi Redmi Note 4 Only At 1INR; Marketing Strategy for Diverting Attention from Samsung Galaxy S8
Xiaomi has successfully completed its 7th year in the mobile market. The Chinese tech giant has launched a Fan Festival in India in which the buyers can get their Redmi Note 4 at just 1INR. The company was also offering tons of deals, discounts and special offers for its loyal customers in India.
The most attractive deal amongst all was Xiaomi Redmi Note 4 at just Re. 1. Although it was only an app-based offer, the fans were successfully getting this benefit through their mobile app. The company even lured the consumers through Mi Band and 10,000 mAh power bank in limited quantities.
Xiaomi also launched Redmi 4A in Rose Gold which is exclusively available on Mi.com. The device costs 5,999INR. Besides, soft case for Redmi Note 4 and Note 3 was available for Rs. 100. The users will get up to Rs.200 off for purchasing the Mi Protect accidental and liquid damage insurance for the Xiaomi-branded phones.
Indeed, the fan festival was a massive success for the company, but it reflects a very positive marketing strategy before the availability of Samsung Galaxy S8. With this marketing campaign, the company has successfully gathered the huge interest of consumers in the Indian mobile market. It seems that the company is diverting the attention of buyers from Samsung Galaxy S8.
Samsung Galaxy S8 is getting huge importance due to its innovative technology like infinity display, wireless charging, and beautiful accessories. It changes that the gadget lovers are going to buy this device are high. So, it is a good chance for Xiaomi to offer its affordable yet high-end devices at even affordable rates or at free of cost.
Xiaomi has played safe by launching its most popular device Xiaomi Redmi Note 4 at nearly free of cost. The Samsung Galaxy S8 will be available on April 21. So meanwhile, Xiaomi has taken a chance to offer its high-end Chinese handset at just Re.1 for its loyal Indian fans.
