Yahoo And Google Partnership Sealed; Advertising And Search Deal Tie Up To Push Through!
Yahoo and Google tied up in advertising and search engines.
Last Tuesday, Yahoo reported their not so good financial status. They have also announced that they would soon begin to use Google to boost a few of its search results and advertising, according to You Don't Know Football.
Moreover, Yahoo nearly gave up their advertising business but they have signed a deal with Google that would surely allow them earn revenue that will come from ads that are being displayed on its site.
The partnership agreement with Google, a unit of Alphabet, builds on an existing search tie-up with Microsoft. This is where Yahoo gets percentage of revenue from ads being posted on site. Yahoo also reported that there have been a declining $42 million from its original video content like Sin City Saints, according to Dispatch Times.
Also, last month, it was Yahoo's schedule to branch off the Alibaba shares. This make up, in the fourth quarter, a big part of the Web portal's stock valuation.
Marissa Mayer, Yahoo's chief executive, who has been facing challenges to change Yahoo's face, articulated the company would take a definite and precise approach to the business, reported by Dispatch Times.
In addition, Marissa was mainly responsible for Location Services, Local and Maps. This includes the firm's geographical products such as Street View, Zagat, Google Earth and Google Maps.
In 2009, Microsoft and Yahoo's merger collapsed, they have signed a partnership that Microsoft's Bing will the Yahoo's search results provider on desktop computers. More so, Yahoo formally advised USA regulators that they're going to pull out its stake shares in Chinese e-commerce huge company Alibaba to a new one named Aabaco Holdings, Newzy.net reported.
Furthermore, spinning off is sincerely part of the company's plan to avoid their remaining profits to be taxed. However, they admitted they are still not sure if this plan would work for the $1 billion profit left.
"In addition to sharpening focus within core business growth, our top priority is the planned spinoff of Aabaco Holdings", Mayer wrote.
Meanwhile, end users of Yahoo were still shocked about its declining status. Hence, the partnership of Yahoo and Google will surely be a big help for the company's turnaround.
