TWICE Releases New Album in CD Format and Still Successful
Apparently, the public prefers to listen to their favorite musician via the Internet or video streaming. Yet, Korean girl group TWICE still manages to be successful in releasing their second album, "TWICEcoaster: Lane 2" in CD format.
TWICE has been soaring not just in Korea, but also in different parts of Asia and the world since their debut. The first single on their second album "Knock Knock" unbelievably reached no.1 in eight music charts in South Korea. The number of digital and physical sales are also enormous so what could be their secret?
According to Officially K Music, the strategy behind TWICE success in physical sales boils down to its packaging and freebies that come with the compact disc. The album comes with special freebies like pre-order benefits, stickers, lyric books, posters, and a photo book. Although the outlet tagged the K-pop group as "the angels who saved the CD sales," there are other artists who deserve to be called out for.
TWICE also brings their creative selling strategies during their concerts. Since the fans might like to have a good memorabilia, they will buy the CD that comes with these kinds of perks. In that way, the group might continue to conceptualize their covers for their upcoming albums as well.
Aside from TWICE, SM Entertainment group SHINee also got enormous sales after releasing their fifth album "Five." Also, the website notes that Korea and Japan are still making efforts to bring back the sales of compact discs in music stores.
And since we mentioned concerts, TWICE will be touring in Singapore on April 29 at The Star Theatre, The Star Performing Arts Centre. Tickets were available in Feb. 18 from S$168 to S$288 (VIP). The show starts at 6 pm.
Notably, TWICE consists of nine members, namely: The group is composed of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Check out more details about the group's upcoming projects by visiting their official website here.
