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'Celebrity Apprentice' Premiere: Rating Flops, Schwarzenegger Down In Comparison With POTUS Trump's 2015 Season, What's The Future For Tyra Banks?

by Alexandria Taylor / Jan 08, 2017 07:49 AM EST
NBCUniversal 2016 Upfront Presentation

The new "Celebrity Apprentice" had its premiere a week ago with Terminator star and former governor Arnold Schwarzenegger taking the place of POTUS Donald J. Trump. After eight long years of hosting the show, Trump should have many things to say about the show's ratings, which had a swarming average of 11 million daily viewers on its premiere.

According to Variety, the new "Celebrity Apprentice" which had its premiere almost nine years ago was produced by the same Executive Producer Donald Trump and the same format but with a new host. The reason for the decline in the viewership was not revealed. However, there was an observation that its competitor on the same time slot, "The Bachelor" at the ABC network and the ESPN Rose Bowl could have spread out the viewers.

In a report by TVLine, Trump threw a joke on Schwarzenegger that he got ruined by the fall in the ratings of the new "Celebrity Apprentice". While "The Bachelor" got a 6.56 million figure in the viewer's chart, the Schwarzenegger' series garnered only an estimated 4.9 million viewers. There is a decline of more than 43% in the ratings of 2015.

A recap of the new "Celebrity Apprentice" premiere on January 2, there was a total of 16 celebrities who were brought to the presence of the actor/politician host. The host divided the celebrities by sex, with the male in the Arete team and the female in the Prima team. To assist him are Patrick M. Knapp Schwarzenegger and the model & beauty tycoon, Ms. Tyra Banks.

The new "Celebrity Apprentice" opened with the first challenge, which focused on a live demo of Tyra's makeup line that favored Team Arete instead of Team Prima. For more news and updates of the series, viewers are advised to stay tuned to Korea Portal.

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