Netizens React To Big Hit Entertainment’s Rebranding Changes

Rebranding of companies is a common thing, especially from a business standpoint. With Big Hit Entertainment officially changing its name to HYBE Corporation, the company is now in the process of transitioning things such as a creation of a new Twitter account as well as a new website for its new name.

With a new logo in place, a new website, and social media accounts, many fans of the K-Pop groups under Big Hit reacted to these changes. Mainly of the people who reacted are fans of the popular K-Pop boy group, BTS.

Posts on social media say that they are going to miss the iconic "Music and Artist for Healing" intro, which has been a signature intro for every music video Big Hit Entertainment releases. Some commented that the new music video releases might not be the same as before anymore and will definitely "feel different."

It's understandable that fans react this way is because the name and branding of Big Hit Entertainment have been in the industry for many years. Both young and old K-Pop fans grew to love the intro, and it is one of those intro videos that say that something epic is about to happen.

There are also some comments online that said that the old music videos released by Big Hit Entertainment might be tweaked to include the new intro instead of the iconic ascending water droplets one. As of this time, the company has not made comments on this yet. But understanding that this is a business transition, there's a chance that it could happen. There are no reports yet of the old videos not having the new intro or company logo embedded.

The big rebranding for Big Hit Entertainment is a sign that the company is now moving to new heights. With popular bands BTS under their label, there's going more in store for our favorite K-Pop groups in the future.