LG G6 Release, Review, Features & Specs: Could Device Survive Indian Market Against Samsung Galaxy S8 This Way?
LG G6 is going to be launched in India on April 24 and the chances that the phone will grab the attention of Indian Smartphone consumers are high. Recently, Samsung Galaxy S8 is available for pre-orders and will be shipped on May 5. LG can overtake Samsung and other Chinese phone makers in several ways.
Samsung is the biggest rival of LG when it comes to Indian Smartphone market which has a stronghold of 42% innovative Samsung handsets. Besides, the Indian market is also a good hub for Chinese Smartphone makers who have captured 46% consumers of Indian Smartphone market. LG has to stick to its budget-friendly and lucrative marketing strategies for LG G6 release in order to grab the attention of Indian mobile buyers.
The foremost things that the company has to concentrate before LG G6 release its marketing strategies. The device will be available at 51,900INR which is far more affordable for an average Indian, so the company must provide lucrative and budget friendly deals in order to divert consumers' attention from mid-range phones like Moto G and Xiaomi Redmi Note. Although Samsung Galaxy S8 will be available at 57,900INR, the company might declare a one-time refund policy for its buyers, which might be a great disadvantage to the LG G6 buyers.
LG has considered different marketing tactics in order to organize a successful LG G6 release in India. The company has partnered with local retailers which are offering attractive deals and discounts on the purchase of upcoming flagship. One of the local retailers Mahesh Telecom has tweeted interesting deals that might lure the Samsung Galaxy S8 buyers.
The LG G6 release deals offered by the local telecom retailer include 5000INR cashback on the pre-order of LG G6 till May 31st and 2000INR till 1st May. And the retailer is even offering 7000INR cashback on the cashless transaction from EMI and Non-EMI options. Besides, the buyers can even get games of 14,000INR absolutely free while pre-ordering the upcoming LG Smartphone.
Although LG G6 buyers will not get any refund option, but they might get one-time screen replacement option within 6 months of purchase as stated by the local retailer. Let's see with all these marketing tactics, will LG successful to conquer Indian Smartphone Market?