YouTube Removed Adverts From Contents With Less Than 10K Views
Recently Google has rolled a new feature in order to provide quality content to the users. Now, Google-owned video platform, YouTube has also restricted ads to those channels that are only having 10K or fewer lifetime views. With this move, the search giant wants to protect content creators and advertisers.
The video platform has opened its YouTube Partner Program for everyone in 2007. With this program, anyone could apply to have their videos monetized. Besides, the advertisers are also having access to reach millions of audience while providing a living to smaller channels.
But not everyone has good aims for the platform as they were having a money making greed. As reported by Telegraph, YouTube stated that the change was put in place in order to block channels from making money from stolen content and that the restriction shouldn't be that difficult to meet for new creators. The company has stated that starting today, they will no longer serve ads on YPP videos until the channel reaches 10K lifetime views.
This move for YouTube to block contents came into life last month when the British Government and McDonald's removed their adverts from YouTube channels which were having extremist, homophobic and anti-Semitic content. For which, Google even apologized to the public.
This is a good move which gives the company enough information to determine the validity of any channel. Besides, the step will also enable the company to confirm if the channel is following the community guidelines and advertisers policies. The company even guaranteed the minimal impact on the creators.
Along with the information, YouTube also added a review process to YPP. The process will evaluate aspiring creators after they reach the 10K views after making sure that the channel will meet all the necessary requirements. This move also restricts ads from too-small channels which might help the company to eliminate the ad-related bid problem.