Facebook to Collaborate with Innocean for Digital Ad Business

It was officially announced early today, November 2, that Facebook to collaborate with Innocean for digital ad business. Innocean Worldwide, the marketing vanguard for Hyundai Motor Group, is said to collaborate with the world's top social networking service, Facebook, in bringing a new approach to digital media advertising.

The deal was made official today when Facebook Creative Shop COO Mark D'Arcy met with Innocean Worldwide COO Jeremy Craigen to sign an agreement for a joint ad business optimized for Facebook and mobile platforms. The signing of the agreement took place at the ad agency's office in Yeoksam-dong, Southern Seoul. This officially seals the deal that Facebook to collaborate with Innocean for digital ad business.

Facebook believes that this partnership will help them upgrade Facebook's ad services. According to Seo Heung-Kyo, a creative strategist for Facebook Creative Shop, they believed that Innocean's differentiated creativity will help them generate content that consumers find worthwhile of their time even though they know that it is an advertisement.

In connection with the new partnership, Innocean will launch a new digital creative team designated to deal with Facebook's consultation. This is meant to improve the ad campaigns and user experience services among clients. This new digital creative team will be led by Innocean Worldwide Executive Creative Director Kim Jung-a.

With Facebook to collaborate with Innocean for digital ad business, both companies are aiming to bring Facebook ads to the next higher level. They are planning to produce 360-degree ads, canvas ads, and virtual reality ads in as early as next year. With more than 130 creative experts from Facebook Creative Shop, along with the creative brains behind Innocean, this goal is very much possible. With a fresh approach to digital marketing, boosting marketing and ad campaigns is expected to happen very soon.