Jjawang Makes Its Way To The U.S. After Dominating Sales In South Korea

South Korean brand Nongshim debuted the instant “jajang” ramen called Jjawang in South Korea on April 20 and the results were amazing as the noodles garnered 10 billion won ($8.7 million) of sales in May, according to Business Korea.

The ever-successful noodles recently made its debut last Friday in Los Angeles, according to The Korea Times.

Jjawang is truly going against the grain as there has reportedly been a steady decline in the sale of ramen in South Korea as of late. The new noodles reportedly sold 6 million packets in South Korea in its first opening month, increasing Nongshim’s shares by 2.4 percent.

Jjawang, which has the traditional taste of jajangmyeon, has gained popularity due to its thick chewy noodles and rich flavor, a combination difficult to find in the world of instant noodles. Nongshim reportedly expects their recent creation to be a part of the 100 billion won club in the ramen market.

Shin Ramyun, Neoguri, Jjapaghetti and Ansungtangmyun are the only four ramens that have made it into the 100 billion won club.

There are high hopes for Jjawang to reach the caliber of Shin Ramyun, as people have already started stocking up on the noodles in case they run out at the supermarket.

Amidst the popularity of Jjawang, competitor Ottogi reportedly recently launched a version of jajangmyeon under the name “Jin Jjajang”. Unlike Jjawang, Jin Jjajang is made with pork and ginger and has a savory taste.

Which noodle is more favorable would have to be up to a taste test.