Sep 24, 2025 AM EDT - Isaac

BTS's Jin Lights Up Milan as Gucci Premieres The Tiger - What His Appearance Signals for K-Pop x Luxury

Gucci opened Milan Fashion Week with a movie night instead of a runway, premiering The Tiger, a short film co-created by Spike Jonze and Halina Reijn to introduce creative director Demna's first chapter at the house. The screening took place at Palazzo Mezzanotte, drawing an A-list crowd as Gucci pivots to a more cinematic launch strategy ahead of a full runway debut slated for February.