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K-Beauty Expo Korea 2017 (photo by Kintexsw, CC BY-SA 4.0 (Wikimedia Commons))

Sep 15, 2025 AM EDT - Isaac

Korean Beauty Brands Win Over Australian Shoppers

Interest in Korean beauty products has grown sharply in Australia, with the market projected to be worth about AUD 158 million this year. The pace of demand has surprised observers and reflects how far the Korean cultural wave now extends.

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