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Tag : HYBE multi-label

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Aug 24, 2026 AM EDT - Hannah

HYBE Bet It Could Export the K-Pop Factory, Not Just K-Pop. KATSEYE Just Cashed the Check.

KATSEYE's Billboard 200 No. 1 validates HYBE's "multi-home, multi-genre" strategy of exporting the K-pop production system abroad, even as the same promise of label autonomy is being tested in a Seoul courtroom over the NewJeans-ADOR dispute.

ICONIC BY MISTAKE (Source Music, Be:Lift Lab,and Hybe)

Jun 29, 2026 PM EDT - Hannah

HYBE Put Three Girl Groups on One Song. The Charts Answered.

Le Sserafim, Illit, and Katseye's "Iconic by Mistake" debuted at No. 38 on the Billboard Hot 100, the highest-charting K-pop girl group song of 2026, testing HYBE's multi-label strategy with measurable fanbase crossover data.

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