Jul 14, 2026 PM EDT - Hannah

Korea's Bet on the Next K-Pop Breakout Isn't at HYBE. It's a $198,000 Grant to a Group Most Americans Have Never Heard Of.

South Korea's new "Support for Global Leap" program gives small K-pop agencies up to $198,000 annually for export-only activity, signaling a shift in hallyu policy away from Korea's biggest agencies and toward building export capacity from the ground up.