LE SSERAFIM's "BOOMPALA" Campaign Starts Today. The Album Drops May 22.
The rollout is already underway. Today at 1 p.m. KST, LE SSERAFIM released "Just BOOMPALA," a mood film introducing the title track of their upcoming second studio album PUREFLOW pt.1, out May 22 at 1 p.m. KST (midnight ET/9 p.m. PT on May 21).
The album's title track is "BOOMPALA" - an invented word created specifically for this comeback, in the same vein as the album title PUREFLOW, which is an anagram of "POWERFUL." Source Music describes the track as a hip-hop-based dance song built on heavy synth bass and a powerful hook. A full music video drops May 22 alongside the album.
Album Release
May 22, 2026 at 1 p.m. KST / May 21 at midnight ET
PUREFLOW pt.1 - LE SSERAFIM's second full-length album
Label: Source Music / HYBE
Pre-release single "CELEBRATION" is out now (released April 24)
Pre-save / Pre-order: lesserafim.lnk.to/PUREFLOW_pt1
Remaining Promo Schedule (before May 22)
May 8 - "Just BOOMPALA" mood film (today)
May 11 - "BOOMPALA Pavilion" concept content
May 12-14 - "BIRCH SCAR," "YUSU LILY," "PEONY ROOM" teaser series
May 20 - Music video teaser 1
May 21 - Music video teaser 2
May 22 - Full album + "BOOMPALA" MV release
World Tour: PUREFLOW
The album feeds directly into LE SSERAFIM's second world tour of the same name - 32 shows across 23 cities, launching July 11-12 in Incheon, South Korea. The tour marks the group's first-ever performances in Europe, with stops in London, Amsterdam, Paris, Copenhagen, and Berlin this October.
Confirmed tour dates:
July 11-12 - Incheon, South Korea
Japan - Osaka, Kanagawa, Shizuoka, Miyagi, Fukuoka (specific dates TBD; fan club presale applications opened April 28, results mid-May; standard seating ¥16,500)
August - Los Angeles, San Jose, Phoenix, Chicago, New York, Newark, Tampa, Washington D.C. (venues TBD; on-sale announcements via Weverse)
October 5 - Washington, D.C.
October - London, United Kingdom; Amsterdam, Netherlands; Paris, France; Copenhagen, Denmark; Berlin, Germany (first-ever European solo concerts; ticket sale dates TBD)
December 5-6 - Manila, Philippines
Ticket sale dates for most cities are still pending. Fans should follow LE SSERAFIM's official Weverse for regional on-sale announcements. For Japan, check L-Tike (l-tike.com) or Pia (ticket.pia.jp) once presale results are confirmed. For all other regions, official tour site: lesserafim.smtown.com
Regional ticket pages may not be active until each city's on-sale date. When in doubt, start at the official tour site.
LE SSERAFIM's previous world tour, Easy Crazy Hot, covered 31 shows across 20 cities in 2025 and ranked as the 8th highest-grossing tour by a K-pop act that year, earning $34.1 million. European dates had not been part of that run.
The group's next confirmed content drop is May 11 - "BOOMPALA Pavilion."
