KiiiKiii's "404 (New Era)" Hits No. 1 on Melon, Wins Three Music Shows in One Comeback
Starship Entertainment's rookie five-piece sweeps domestic streaming charts and adds an M! Countdown trophy to their growing haul - all within three weeks of their second EP's release.
KiiiKiii added a third music show trophy on Wednesday when "404 (New Era)" topped Mnet's M! Countdown with 6,450 points, edging out ATEEZ's "Adrenaline." The win capped a breakout three weeks for the Starship Entertainment quintet, whose second EP Delulu Pack dropped January 26 and has since dominated virtually every major Korean streaming platform.
Melon No. 1 in 16 Days
The title track climbed to the top of the Melon TOP100 chart as of 10 PM on February 10 - just 16 days after release, a strong result in Korea's fiercely competitive streaming market. On the Melon daily chart dated February 9, the song sat at No. 4, and it won the platform's weekly popularity award for the first week of February.
The chart run extended well beyond Melon. "404 (New Era)" topped YouTube Music's daily chart (February 8) and weekly chart (January 30-February 5), Apple Music's popularity chart, the Spotify Korea daily chart, and both the daily and weekly charts on Bugs - giving the group first place across every major domestic streaming service in a single comeback cycle.
Music Show Triple Crown
Before Wednesday's M! Countdown win, KiiiKiii had already claimed back-to-back victories on MBC every1 and MBC M's Show! Champion - their first-ever music show win - followed by MBC's Show! Music Core, their first trophy on a major terrestrial broadcast network. Three trophies in two weeks.
Going Global
Internationally, "404 (New Era)" entered the iTunes K-pop Top Songs chart in 14 countries and regions as of February 10, while Delulu Pack landed on the iTunes K-pop Top Albums chart in 13 markets. The track's UK house and garage sound - produced by British duo Ldn Noise - leans into a Y2K aesthetic, and a pre-release TikTok choreography challenge helped drive algorithm-fueled momentum before the official drop.
Who Is KiiiKiii?
The five members - Jiyu (leader), Leesol, Sui, Haum, and Kya - debuted on March 24, 2025 under Starship Entertainment, the agency also home to IVE. Their debut EP Uncut Gem reached No. 1 in South Korea and has surpassed 30 million streams on Spotify. Delulu Pack marks a deliberate move toward a harder-edged club sound while keeping the Y2K visual identity intact.
What's Next
KiiiKiii will appear on JTBC's Knowing Brothers alongside SM Entertainment's Hearts2Hearts for a "Girl Group Battle" segment. The episode airs sometime in March.
