Jisoo Named Face of Dior SS26 Collection After Star-Studded Paris Fashion Week Appearance
BLACKPINK's Jisoo solidified her status as a fashion powerhouse at Paris Fashion Week, earning the coveted role as the official face of Dior's Spring-Summer 2026 women's collection.
The K-pop star attended Dior's highly anticipated show on October 1, 2025, at Les Tuileries, marking Jonathan Anderson's debut womenswear presentation for the storied French fashion house. The event drew major attention as Anderson, who previously launched his menswear collection for Dior earlier this year, now oversees both the brand's menswear and womenswear divisions.
Promotional Power and Social Media Dominance
Two days before the show, on September 29, Dior released a promotional video featuring Jisoo wearing an elegant green couture gown. The video officially announced her as the face of the Dior SS26 women's show, while football star Kylian Mbappé represented the men's collection. The strategic move paid off massively, with the video racking up 50 million views on TikTok alone.
Dior's social media channels gave Jisoo priority coverage throughout the event, immediately posting videos of her across all platforms. Despite a guest list packed with A-list celebrities, she consistently dominated the fashion house's digital content.
VIP Treatment from Top to Bottom
From the moment she arrived, Jisoo received exceptional treatment. Mathilde Favier, Dior's Head of Women's PR, personally escorted her to her seat while photographers and journalists followed closely. Inside the venue, she sat strategically among Hollywood royalty, positioned between Oscar-winning actress Mikey Madison, Jennifer Lawrence, and Greta Lee.
The star was also seen connecting with fellow Dior Beauty ambassadors Anya Taylor-Joy, Willow Smith, and Jenna Ortega, demonstrating the close relationships she's built within the brand's inner circle.
After the show, Dior CEO Delphine Arnault took time to speak with Jisoo personally. Christian Dior Parfums CEO Véronique Courtois also approached her, offering the compliment: "You look amazing and iconic."
A Historic Fashion Moment
The event itself was groundbreaking for Dior. Anderson's womenswear debut drew an electric atmosphere inside the Tuileries tent, with attendees including Charlize Theron, Rosalía, BTS's Jimin, and other major celebrities. The designer received a standing ovation for his bold new vision, which included reimagined Bar jackets, bubble dresses, and sculptural pieces that honored Dior's heritage while pushing the brand forward.
Balancing Music, Acting, and Fashion
Jisoo's Paris appearance comes during an exceptionally busy period. She released her debut EP Amortage on February 14, 2025, featuring four tracks including the lead single "Earthquake." The project marked her first solo release under her own label, Blissoo, after departing from YG Entertainment in 2023.
BLACKPINK launched their Deadline World Tour in July 2025, which will run through January 2026 with stops across North America, Europe, and Asia. Additionally, Jisoo made history in July when she became the first artist to wear one of Anderson's Dior womenswear designs on stage, performing in a custom pink two-piece during the group's Los Angeles concert.
Her Dior partnership continues to strengthen, with fans noting that the luxury house consistently provides her with what they call "VVIP treatment" at every event. The September promotional video and subsequent show appearance only reinforce why she's earned the nickname "Human Dior" among her devoted fanbase.
